“…Laboratory models have been developed to examine such diverse problems as false memory (Guinther & Dougher, 2010), gambling (Habib & Dixon, 2010), say—do correspondence (da Silva & Lattal, 2010; Lattal & Doepke, 2001), alternative reinforcement as a factor in noncontingent reinforcement interventions and resistance to extinction (Ecott & Critchfield, 2004; Mace et al, 2010), cooperation (Hake, Olivera, & Bell, 1975; Schmitt & Marwell, 1968; Yi & Rachlin, 2004) and the role of conditional stimulus relations in social stereotyping, self‐disclosure, and analogical reasoning (Keenen, McGlinchey, Fairhurst, & Dillenberger, 2000; Roche, Barnes‐Holmes, Barnes‐Holmes, & Hayes, 2001; Stewart, Barnes‐Holmes, Roche, & Smeets, 2002). Many such models, however, have been embraced by only a handful of laboratories and have not yielded a large body of published research.…”