Who or What Influences the Individuals’ Decision-Making Process Regarding Vaccinations?

Czajka, Hanna; Czajka, S; Biłas, Paweł; Pałka, Paulina; Jędrusik, Szczepan; Czapkiewicz, Anna

doi:10.3390/ijerph17124461

Cited by 32 publications

(35 citation statements)

References 39 publications

(41 reference statements)

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“…Professional support must be present in all forms of application of online media and social marketing in the field of immunization as important segment of public health. In this regard, the provision of information by health professionals and the quality of their information are essential for the decision to vaccinate or otherwise [ 77 , 78 ], which is extremely important for communication through social media, which are very common today.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Melović

Stojanovic

Vulić

et al. 2020

IJERPH

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The aim of this paper was to investigate the level of influence of online media on the parents’ attitudes toward vaccination of children in three countries of the Western Balkans—Montenegro, Serbia, and Bosnia and Herzegovina, in order to use the potentials of this form of communication effectively and efficiently. Online media are a critical factor of influence on the formation of attitudes in many areas of modern society, which is why their proper use plays an important role in strengthening vaccine confidence and which may further contribute to improvement of public health. On the other side, having in mind the fact that communication is an integral part of marketing, it is clear that social marketing has an extremely important role regarding the analyzed topic, especially because of the fact that social marketing activities tend to change or maintain people’s behavior for the benefit of individuals and society as a whole. For the purpose of this research, a conceptual model was developed. Quantitative research was conducted online in the first quarter of 2020 using the survey method. Statistical analysis was applied to data collected from 1593 parents in the analyzed countries. The relevance of the hypotheses was tested using standard statistical tests, ANOVA test, eta coefficient, and logistic regression. The research showed that all analyzed variables from the model have a significant impact on the parents’ attitudes toward the vaccination of children and that they correlate with the degree of trust in vaccines. The results also approved that online media have a significant influence on the formation of parents’ attitudes toward the vaccination of children (obtained values of eta coefficient η2 = 0.216, η2 = 0.18, η2 = 0.167, η2 = 0.090, reliability Cronbach’s Alpha 0.892), which confirms the importance of the use of social marketing in order to direct communication properly and to strengthen the level of trust in vaccines. Additionally, the results of logistic regression showed that the following groups of parents are particularly vulnerable to the influence of online media on attitudes toward vaccines: women, parents of younger age (“millennials”), and parents who are in common law marriage, as well as parents who have more children. In addition, the results showed that there is no statistically significant difference in the attitudes of parents in the observed countries (η2 = 0.000, F = 0.85). Based on the results of the research, the authors suggest that decision makers should pay more attention to modern forms of online communication and social marketing in order to use their potential for improvement of public health, as well as avoid the harmful impact that certain forms of communication may have on the formation of attitudes and loss of confidence in vaccines. The findings provide an important contribution for public health policy makers to identify and understand properly the impact of online media and social marketing and thus to better adapt their initiatives to changes in modern society.

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Section: Discussionmentioning

confidence: 99%

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Melović

Stojanovic

Vulić

et al. 2020

IJERPH

View full text Add to dashboard Cite

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“…Healthcare providers should pay attention to this topic when informing patients and their household contacts about the vaccination. Not all patients will be influenced by receiving first-hand information [34], but earlier studies have shown that giving patients high-quality information about the vaccination raises the vaccination rates [35,36]. The majority of the patients (65.1%) and first household contacts (77.4%) got vaccinated at the recommendation of their GP, while only seven patients and three household contacts were vaccinated at the recommendation of the patients' oncologist.…”

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Cocoon vaccination for influenza in patients with a solid tumor: a retrospective study

Rensink

Laarhoven

Holleman

2020

Support Care Cancer

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Purpose Oncological patients are susceptible to various severe viral infections, including influenza. Vaccinating oncological patients and their household contacts (“cocoon vaccination”) may protect these patients from contracting influenza. To understand the potential of cocoon vaccination in oncological patients, this study assesses the influenza vaccination status of oncological patients and their household contacts and their considerations regarding the vaccination. Methods In this retrospective study, oncological patients with a solid tumor were asked to fill in a questionnaire about their own and their household contacts’ influenza vaccination status in the influenza season of 2018–2019. Results Ninety-eight patients were included (response rate 88%). The influenza vaccination rates of oncological patients and their first household contacts were 43.9% and 44.9%, respectively. The majority of vaccinated patients and vaccinated first household contacts had been advised by their general practitioner to get the vaccination. A minority of the first household contacts reported getting vaccinated specifically because of the patient’s vulnerability. Unvaccinated patients and unvaccinated household contacts mainly believed the vaccination was unnecessary or were afraid of side effects. None of the included patients had been hospitalized with influenza. Conclusion The oncological patients’ and first household contacts’ vaccination rates in this study were lower than the vaccination rates of the general Dutch population of over 60 years old, possibly due to a lack of knowledge and misconceptions about the vaccination. Further research is required to establish whether cocoon vaccination can contribute to protecting oncological patients from contracting an influenza infection.

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“…A study carried out in Italy showed that vaccine hesitancy was associated with perceived economic hardship and actual refusal with a lower level of parental education [29]. Greater age, receiving information on vaccinations from a physician and the higher quality of such information as well as better knowledge about vaccines were associated with a more positive attitude towards vaccination in a mixed group of Polish pupils, students, patients, parents and healthcare professionals [30].…”

Section: Discussionmentioning

confidence: 99%

The Acceptance of Key Public Health Interventions by the Polish Population Is Related to Health Literacy, But Not eHealth Literacy

Duplaga

2020

IJERPH

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Background: Public health and health promotion rely on many different interventions, which range from health education and communication, through community mobilisation and changes to environmental conditions, to legal and fiscal actions. The introduction of the increased tax on sugar-sweetened beverages (SSB), popularly called sugar tax (ST), and a mandatory programme of vaccinations are the strategies inciting the most vivid discussions in Polish society. The study was intended to assess the determinants of the attitudes of Polish society regarding the ST and to vaccinations. Methods: For the analysis, the data originating from the survey of a representative adult sample of Polish society (n = 1000) was used. The survey was based on computer-assisted telephone interviewing (CATI). The assessment of the relationships between the selected variables and the opinions about the introduction of the ST and the safety and effectiveness of vaccinations were carried out using the chi2 test and univariate logistic regression models. Results: The acceptance of the ST and vaccination showed a significant relationship to the level of health literacy (HL) but not to eHealth literacy (eHL). Respondents having a higher rather than lower HL; older rather than younger; married rather than singles; retired, or on a disability pension, rather than vocationally active and nonusers of the Internet rather than users were more likely to show an acceptance for both interventions. Those more frequently using health care services and those with chronic diseases showed a greater belief in the safety and effectiveness of vaccinations. Conclusions: The relationship between the opinions of the two public health interventions analysed and the sociodemographic variables demonstrated similar patterns. Interestingly, the opinions were associated only with HL and not with eHL and users of the Internet were more sceptical about the interventions.

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Who or What Influences the Individuals’ Decision-Making Process Regarding Vaccinations?

Cited by 32 publications

References 39 publications

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Cocoon vaccination for influenza in patients with a solid tumor: a retrospective study

The Acceptance of Key Public Health Interventions by the Polish Population Is Related to Health Literacy, But Not eHealth Literacy

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