“…The omission of match-going fans who locate themselves in places outside of those that encourage hyper-masculine “lad culture” (see, King, 1997, Armstrong; 1998; Pearson, 2012) can be perhaps attributed to the prominent position these male fans occupy in research (Dunn, 2014; Jones, 2008; Pope, 2017; Toffoletti and Mewett, 2012). This can further be illustrated in how the ethnographies are written themselves, where often male researchers stress the importance on “fitting in” by adopting the role of one of the lads (Richards, 2015, p. 394, see also, Free and Hughson, 2003; Jones, 2008). In this way, my research diverges from traditional ethnographies of English football fandom because it deliberately sought out a variety of fan subcultural groups.…”