“…More complex hierarchical Bayesian models of surprise can be used to model the "wow" effect of a large variety of tricks and to correlate these model-based predictions with both, behavioural and physiological measurements. This latter approach seems specially promising in view that only a handful of studies investigated the physiological effect of magic (Parris et al, 2009;Danek et al, 2015;Caffaratti et al, 2016). Crucially, a number of physiological signatures have been already related specifically to Bayesian surprise, such as pupil dilation (Zénon, 2019), the P300 evoked related potential in EEG (Mars et al, 2008;Wacongne et al, 2011;Kolossa et al, 2012;Kopp et al, 2016) and fMRI responses in the dorsal anterior cingulate cortex (Ide et al, 2013;O'Reilly et al, 2013;Schwartenbeck et al, 2016).…”