What motivates people to continuously post selfies? The moderating role of perceived relative advantage

Huang, Rui‐Ting

doi:10.1016/j.chb.2017.11.007

Cited by 20 publications

(20 citation statements)

References 32 publications

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“…The results of the study also showed that as relative advantage perceptions of mobile website purchasing increase, the negative influence of desktop purchasing inertia on alternative attractive perceptions is strengthened to mitigate the additional dissonance created by the relative advantage perceptions. The confirmed moderation effect of relative advantage in this study contrasts existing findings that relative advantage perceptions as a factor positively moderate technology adoption behavior as reported in Huang (2018).…”

Section: Mobile Website Purchasing Resistancesupporting

confidence: 76%

Status quo bias and shoppers’ mobile website purchasing resistance

Nel

Boshoff

2020

EJM

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Purpose Shopping statistics indicate that online shoppers prefer purchasing products using the desktop website of the retailer, rather than using the mobile website on a mobile phone to purchase products (mobile website purchasing). Therefore, using status quo bias theory, this study aims to investigate mobile website purchasing resistance of those customers using only desktop website purchasing. Design/methodology/approach To test the conceptual model an online questionnaire was used to collect data from customers purchasing products using only the desktop website on a computer (n = 484) and not the retailer’s mobile website. Findings Due to cognitive dissonance, customers using only desktop purchasing trivialize mobile website purchasing perceived attractiveness while perceiving more cognitive effort in mobile website purchasing to maintain consonance with their inertia. Further, relative advantage perceptions of mobile website purchasing lead to more trivialization of mobile website purchasing attractiveness perceptions. Desktop purchasing inertia enhances resistance through alternative attractiveness and cognitive effort perceptions, respectively, and cognitive effort and alternative attractiveness perceptions in serial. Desktop purchasing habit has the strongest positive influence on desktop purchasing inertia. Research limitations/implications This study was conducted in a high-involvement product context. Replication in a low-involvement product context is necessary to confirm the robustness of the results. Practical implications Retailers can use the findings to develop strategies to lower mobile website purchasing resistance in an online-mobile concurrent channel environment. Originality/value The study provides novel insights into mobile website purchasing resistance in an online-mobile concurrent channel environment. Further, the study addresses the gap in research on inertia and switching costs in the adoption of concurrent channels.

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Section: Mobile Website Purchasing Resistancesupporting

confidence: 76%

Status quo bias and shoppers’ mobile website purchasing resistance

Nel

Boshoff

2020

EJM

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“…Taking selfies is considered to be a self-promotion in order to obtain positive feedback from a person's social groups (Mehdizadeh, 2010;Zhao et al, 2008). Researchers have also suggested that posting selfie images enhance a person's satisfaction and the value of online interactions (Eftekhar et al, 2014;Huang, 2018;Lee and Hoffman, 2015;Kim et al, 2016;Wu and Li, 2018).…”

Section: Selfie Promotionmentioning

confidence: 99%

The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

Cheah

Ting

Cham

et al. 2019

INTR

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Purpose The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making processes using the AISAS model. Design/methodology/approach A within-subject experimental design was used to observe how young adults in Malaysia would respond to two promotional methods about a new seafood restaurant. A total of 180 responses were collected using a structured questionnaire. Data were assessed and analysed using partial least squares structural equation modelling. Findings The results show that while celebrity endorsed advertisement remains relevant to customer’s decision-making processes, the effect of selfie promotion is comparable to celebrity endorsement. The sequential mediation for both models is found to be significant, but the AISAS model with selfie promotion produces better in-sample prediction (model selection criteria) and out-of-sample prediction (PLSpredict) compared to celebrity endorsed advertisement, thus suggesting its better representation to reality. Research limitations/implications Despite being limited to young adults in Malaysia and a particular product, the study is essential to understanding the effect of celebrity endorsed advertisement and selfie promotion on decision-making processes. Practical implications The study provides insights into how business organisations could exploit the advancement of communication technology to encourage selfie behaviour to promote their products in an innovative and competitive manner. Originality/value The assessment of the effect of celebrity endorsed advertisement and selfie promotion on decision-making processes using PLSpredict and model selection criteria articulates the relevance of selfie as a promotional tool. It also provides an alternative technique for conducting model comparison research.

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“…(Moschis et al , 2015). Amid these processes of aging, they gain plenty of spare time and thus may develop a fascination for using interactive hedonic technology in the form of m-SNS (Kim and Kim, 2019a, 2019b; Huang, 2018).…”

Section: Discussionmentioning

confidence: 99%

Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

Bae

Jung

et al. 2021

JSM

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Purpose This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS. Design/methodology/approach Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea. Findings Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea. Originality/value This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

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What motivates people to continuously post selfies? The moderating role of perceived relative advantage

Cited by 20 publications

References 32 publications

Status quo bias and shoppers’ mobile website purchasing resistance

Status quo bias and shoppers’ mobile website purchasing resistance

The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

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