2013
DOI: 10.1504/ijipm.2013.053447
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What drives trademarks registration among Tunisian clothing firms? An econometric investigation

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Cited by 6 publications
(3 citation statements)
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“…Despite the scarcity of studies associating the number of trademarks and the capacity of innovation [30][31][32], it is possible to reinforce this relationship from studies that relate the value of the trademarks with the market value of the companies that own these trademarks [33][34][35], as well as their financial performance [36,37]. Additionally, empirical evidence suggests including brands among the metrics to model the relationship with innovation capacity [34,38].…”
Section: Patents Trademarks Innovation Capacity and Their Determinantsmentioning
confidence: 99%
“…Despite the scarcity of studies associating the number of trademarks and the capacity of innovation [30][31][32], it is possible to reinforce this relationship from studies that relate the value of the trademarks with the market value of the companies that own these trademarks [33][34][35], as well as their financial performance [36,37]. Additionally, empirical evidence suggests including brands among the metrics to model the relationship with innovation capacity [34,38].…”
Section: Patents Trademarks Innovation Capacity and Their Determinantsmentioning
confidence: 99%
“…The trademark is effective as an entry barrier, but protects a non-novel product, process or service, with the result that the firm might lose its incentive to continue to innovate in relation to changing market and technological conditions Source : Davies and Davies (2011) According to (Brahem, M.,El Harbi, S. and Grolleau, G., 2013) which study the determinants of trademark registration among Tunisian apparel firms . They analyze 116 questionnaires with a response rate of 70 %.…”
Section: To Protect a Non-novel Goodmentioning
confidence: 99%
“…When turning our attention to trademarks, analogous arguments can also be applied. Thus, filing trademarks demonstrates a start-up's degree of market and growth orientation and its willingness to protect its current and future marketing efforts from the impairment of others (Krasnikov, Mishra and Orozco 2009;Sandner and Block, 2011;Brahem, El Harbi and Grolleau 2013). Like patents, trademarks have been found to be positively related to firm survival (Srinivasan, Lilien, and Rangaswamy 2008;Helmers and Rogers 2010), firm valuations (Sandner and Block 2011; Greenhalgh and Rogers 2012) and access to external funds (Block et al 2014).…”
Section: The Relationship Between Entrepreneurship and Ipr Indicatorsmentioning
confidence: 99%