What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness

Chen, Chia-Chen; Chang, Ya‐Ching

doi:10.1016/j.tele.2018.03.019

Cited by 241 publications

(195 citation statements)

References 44 publications

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“…Potential customers have high expectations and high uncertainty when purchasing tourism services. Adding media richness, such as VR, enhances the media experience and augments the versatility and trustworthiness of tourism product information [18] and attenuates purchase decision barriers. VR, which provides both instrumental and experiential benefits, also improves responses in the Attention, Interest, Desire and Action (AIDA) advertising model [19,20].…”

Section: Media Richnessmentioning

confidence: 99%

Comparing Tablet and Virtual Reality Glasses for Watching Nature Tourism Videos

Pasanen

Pesonen

Murphy

et al. 2018

Information and Communication Technologies in Tourism 2019

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360-degree videos offer great tourism marketing opportunities. Compared to traditional videos, 360-degree videos offer more compelling imagery of potential travel destinations, a "try before you buy" experience. These 360-degree videos can be viewed with various devices, including tablet and VR (Virtual Reality) goggles. The study, conducted at Helsinki-Vantaa airport, comprised 221 international tourists given VR glasses or iPads to watch a 360-degree video and answer a survey. The results reveal that the VR glasses and the iPad tablet had similar effects on travel intentions and behaviours. However, the viewing experience differs depending on the device. These findings suggest that some 360-videos will actually perform better on a tablet than with VR glasses. Tourism businesses and destinations should develop different content and situations for different devices. This study contributes to media richness theory and helps us to understand VR content as a type of rich media.

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Section: Media Richnessmentioning

confidence: 99%

Comparing Tablet and Virtual Reality Glasses for Watching Nature Tourism Videos

Pasanen

Pesonen

Murphy

et al. 2018

Information and Communication Technologies in Tourism 2019

View full text Add to dashboard Cite

show abstract

“…The authors of the study, conclude that information quality, quantity, dedication has a significant influence on purchase intention (Erkan & Evans, 2018). Even though, information quality is an antecedents to purchase intention (C.-C. Chen & Chang, 2018). Thus, following hypothesis proposed:…”

Section: Impact Of Hedonic/utilitarian Attributes and Information Quamentioning

confidence: 99%

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Mei¹,

Kwabena²,

Li³

et al. 2019

IJM

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In our diurnal cycles, a purchase is performed all the time and at this instant, we are always forced to reflect for a second to choose between two main product types being utilitarian and hedonic. Utilitarian products being practical, functional, and instrumental to satisfy the individuals "needs" whereas hedonic products are accompanied by sensational and experiential effects to satisfy the individuals "wants". Previous studies have over the years has revealed that there is always a hint of a quilt when the product to be purchased is hedonic or has hedonic characteristics as compared to products with utilitarian attributes.. This research seeks to investigates the effect of information quality (i.e., that is a selected different dimension of information quality being completeness, concise representation, consistent representation and free from error given to a potential customer before a purchase is made) which will be in favor of hedonic or utilitarian products. The process in which consumers selecting

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“…Media richness has gained much attention in recent years given the advancement of modern technologies that facilitated the enhancement of media delivery and quality, influence, and outreach. Some of the key domains that have been previously explored include: the effects of media richness on social media [63], education learning [64], trust and loyalty [65], organizational learning [66], information quality [67], marketing [68], and communication [69].…”

Section: Research Hypotheses Of Media Richness and Creativitymentioning

confidence: 99%

Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication

et al. 2020

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The objective of the research was to explore and compare the differences in potential creative thinking that media richness had on learners in creativity training through two different types of communication formats; computer-mediated communication, and face-to-face communication. The results indicated that the computer-mediated communication format performed better than the face-to-face in terms of the fluency, flexibility, and originality dimensions of creative thinking. The computer-mediated communication format also had a greater level of media richness perception (i.e., use of multiple cues, language diversity, and personal focus of the medium) than the face-to-face format. In terms of the combined effectiveness of computer-mediated communication, and face-to-face formats, the use of multiple cues, language variety of perception of media richness had direct effects on the fluency of creativity. There was also a positive correlation between the elaboration of creativity and the use of multiple cues, language variety, and personal focus of the medium in the perception of media richness. Furthermore, language variety was correlated with creativity and flexibility. The research findings highlighted the importance of the availability of immediate feedback on media richness, whereas creativity cognition should focus on the breadth and depth of the information, which contributes to enhancing the creativity of individuals or a group of employees.

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What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness

Cited by 241 publications

References 44 publications

Comparing Tablet and Virtual Reality Glasses for Watching Nature Tourism Videos

Comparing Tablet and Virtual Reality Glasses for Watching Nature Tourism Videos

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication

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