What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

Rahmayanti, Putu Laksmita Dewi; Dharmanegara, Ida Bagus Agung; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde; Pramudana, Komang Agus Satria; Rahanata, Gede Bayu; Giantari, I Gusti Ayu Ketut; Martaleni, M.

doi:10.5267/j.ijdns.2021.11.001

Cited by 4 publications

(1 citation statement)

References 37 publications

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“…Farrag (2017) studies youth (16 to 25 years of age) towards luxury brands and intention to purchase and indicated that social comparison, brand consciousness and fashion involvement have a significant impact of their intention to purchase luxury brands. Rahmayanti et al, (2021) studied usage intention of Zillennial in Indonesia and found positive impact of subjective norm, perceived value, and trust on usage intention. This study has used four constructs for studying the behaviour of zillennials.…”

Section: Literature Reviewmentioning

confidence: 99%

A Study of Zillennials in Uttarakhand Using RStudio

Rawat¹,

Rawat²

2023

JGEU

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The purpose of this study is to understand the behaviour of Zillennials. The study has used constructs like personal innovativeness, technological innovativeness, gadget lovers, and technological opinion leadership for gaining insight into the overall behaviour of Zillennials. The study involve quantitative research where descriptive research design is used. This study makes use of both primary and secondary data. Survey research method has been used in this study where primary data is collected through a questionnaire. The questionnaire consists of 16 items where each of these items is evaluated on a five-point Likert scale ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). The data is collected from a sample of 300 students from various colleges of Pithoragarh belonging to the category of Zillennials. Purposive sampling technique is used to collect the data. The study uses descriptive measures of central tendency, cronbach alpha, and confirmatory factor analysis technique. The data is analysed in RStudio with the help of readxl, psych, lavaan, and summarytools packages. The results of this study reveal that Zillennials in Uttarakhand have personal innovativeness and technological opinion leadership. They are also gadget lovers. However, the study made an interesting finding that the Zillennials do not have technological innovativeness. This finding is in contrary to previous findings which suggested that individuals who willingly take challenges are more likely to adopt and use new products. The findings of this study will add academic value in the context of expanding knowledge on Zillennials’ behaviour. The data collected for this study is from students studying in Pithoragarh district of Uttarakhand thus it might not be appropriate to generalize the findings for entire state.

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Section: Literature Reviewmentioning

confidence: 99%

A Study of Zillennials in Uttarakhand Using RStudio

Rawat¹,

Rawat²

2023

JGEU

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Cultural influence on using mobile instant messaging applications to develop and maintain friendships

Chen

Han

Ractham

2022

Cogent Social Sciences

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The mediating roles of trust on intentions toward mobile wallet adoption in social health insurance: a deep learning–based SEM-ANN analysis

Catacutan,

Mabesa

2024

JSTPM

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Purpose This study aims to examine the factors influencing Filipinos’ intention to adopt mobile wallets to pay social health insurance premiums. Design/methodology/approach The authors used an integrative model framework using the key indicators from the lenses of the technology acceptance model, the unified theory of acceptance and usage of technology model 2 and the theory of planned behavior with trust serving as a mediator. The sample size was calculated using an inverse square root ratio composed of 624 survey participants purposively identified across selected cities in the Philippines. The formulated hypotheses were examined using partial least squares structural equation modeling and deep learning–based artificial neural networks. Findings The results substantiate this study’s integrative model explaining the positive influence and relative importance of perceived usefulness, habit and subjective norms in developing trust in mobile wallet applications. Moreover, health insurance literacy, subjective norms and trust positively and significantly drive individuals’ intentions to adopt mobile wallets as a payment platform for social health insurance premiums. The mediation analysis also exemplified that trust positively mediates the influences of technology acceptance factors such as perceived usefulness, habit and subjective norms in the intention of individuals to adopt mobile wallet applications in social health insurance payment of premiums. Originality/value This study is a pioneering study in the Philippine context that used an integrative model to predict and explain the relative importance of predictors of Filipino intentions to adopt mobile wallets as a payment platform for social health insurance premiums.

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What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

Cited by 4 publications

References 37 publications

A Study of Zillennials in Uttarakhand Using RStudio

A Study of Zillennials in Uttarakhand Using RStudio

Cultural influence on using mobile instant messaging applications to develop and maintain friendships

The mediating roles of trust on intentions toward mobile wallet adoption in social health insurance: a deep learning–based SEM-ANN analysis

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