2003
DOI: 10.1145/643477.643478
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Abstract: Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of … Show more

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Cited by 629 publications
(266 citation statements)
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“…There are also some proposals that generalize the problem of web page recommendation to that of web personalization (e.g., see [4,8]). The goal of web personalization is rather to compute a collection of relevant objects of different types to recommend [8], such as URLs, ads, texts, and products, and compose customized web pages.…”
Section: Related Workmentioning
confidence: 99%
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“…There are also some proposals that generalize the problem of web page recommendation to that of web personalization (e.g., see [4,8]). The goal of web personalization is rather to compute a collection of relevant objects of different types to recommend [8], such as URLs, ads, texts, and products, and compose customized web pages.…”
Section: Related Workmentioning
confidence: 99%
“…The goal of web personalization is rather to compute a collection of relevant objects of different types to recommend [8], such as URLs, ads, texts, and products, and compose customized web pages. So, a website can be personalized by adapting its content and/or structure: adding new links, highlighting existing links, or creating new pages [4]. Interesting surveys on web mining for web personalization are also presented in [4] and in [?].…”
Section: Related Workmentioning
confidence: 99%
See 1 more Smart Citation
“…To improve the usability and secure user retention of the Portal, web personalization is implemented [5]. The principle components of web personalization provide an environment for categorizing and pre-processing of data and information, linking heterogeneous datasets together logically and providing services that are tailored for the web personalization.…”
Section: Web Personalizationmentioning
confidence: 99%
“…Implicit preferences are users history or any typical behavior registered in a non-intrusive way. For instance, if a specific service or group of services are invoked many times, they will be considered as a preference, even if no question has ever been asked to users [17].…”
Section: Personalizationmentioning
confidence: 99%