“…PUMAs are chosen as the unit of geography for this analysis because they most closely approximate the expected market size of Big Box retailers (average population 100,000). 6 Non-Big Box retail firms are classified either as "mom-andpop" or "chain" based on the number of establishments associated with the parent firm (Haltiwanger et al, 2010;Ellickson and Grieco, 2013). For this analysis, firms that operate fewer than 20 establishments at a single point in time are designated as mom-and-pop, while firms with at least 20 establishments are chains.…”