volume 28, issue 1, P109-127 2019
DOI: 10.1108/mbr-07-2019-0059
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Roger Schweizer, Katarina Lagerström

Abstract: Purpose This paper aims to contribute to the subsidiary initiative literature by studying the interaction between a headquarters and its subsidiary during an initiative process that has the potential to “wag the corporate dog” that is, for the global corporation’s promising subsidiary initiative in a strategically important emerging market to question the corporation’s prevailing schemata. Design/methodology/approach The longitudinal single case study draws on evidence from the Indian subsidiary of Swedish …

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