Visual product evaluation: exploring users’ emotional relationships with products

McDonagh, Deana; Bruseberg, Anne; Haslam, Colin

doi:10.1016/s0003-6870(02)00008-x

Cited by 171 publications

(104 citation statements)

References 7 publications

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“…Many researches have proposed several approaches, e.g., Focus Group Method (McDonagh et al, 2002;Jug and Vilar, 2015), Evaluation Grid Method (Dong, 2010;Ma et al, 2014), Factor Analysis (Chang and Chen, 2014) and Grey Prediction Approach (Lin, 2013), to minimize the requirement for designer's subjective judgments and to objectively relate the factors/features of a product appeal to the consumer in recent years. Of these approaches, Evaluation Grid Method (EGM) has emerged as one of…”

Section: Exploring Approaches For Action Figure Appealmentioning

confidence: 99%

Exploration of Action Figure Appeals Using Evaluation Grid Method and Quantification Theory Type I

Chang

Chen

2017

EURASIA J MATH SCI T

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Contemporary toy is characterized by accelerating social, cultural and technological change. An attractive action figure can grab consumers' attention, influence the latent consuming preference and evoke their pleasure. However, traditional design of action figure is always dependant on designer's opinion, subjective experience and preference. It could be a selling risk in the marketing in terms of new action figure. Therefore, how to objectively extract the appeal information of action figure is an important topic for aiding designers to develop an action figure of satisfying consumers. This study explores the task of action figure appeal to consumer psychological perception. A series of investigation is conducted to collect the action figure appeals including the abstract psychological perceptions and concrete factor/feature descriptions by means of the existing action figures based on the procedure of Evaluation Grid Method. Then, the Quantification Theory Type I is used to establish the relationship between the abstract consumer psychological perceptions and the concrete action figure appeal factors. The results show that the action figure appeals can be objectively and systematically extracted, and provide designers with useful design information to develop a particular action figure for satisfying consumers.

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Section: Exploring Approaches For Action Figure Appealmentioning

confidence: 99%

Exploration of Action Figure Appeals Using Evaluation Grid Method and Quantification Theory Type I

Chang

Chen

2017

EURASIA J MATH SCI T

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“…Traditionally, mood board making were solely for designers. Since mood board making is technically easy and simple, some researchers have tried to use mood boards as a catalyst in focus groups [21]. Similar to the contextmapping approach [22], mood board making may trigger more inputs from target users and help designers discover deeper insights about user needs and aspiration towards products.…”

Section: 2mentioning

confidence: 99%

“…TV commercials are suitable for our research because affective reactions to TV commercials are highly related to buying behaviors [28] and the symbolic meaning of advertisement is an essential element in visual communications between products and consumers [29]. Moreover, mood board making is closely related to the brand image of the product as it is often used in the early stage of product development [21].…”

Section: Fig 1 a Psychological Perspective On Mood Board Making In mentioning

confidence: 99%

Mood Boards as a Universal Tool for Investigating Emotional Experience

Chang

Díaz

Català

et al. 2014

Lecture Notes in Computer Science

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Abstract.Emotion is an essential part of user experience. While researchers are striving for new research tools for evaluate emotional experiences in design, designers have been using experience-based tools for studying emotions in practice, such as mood boards. Mood boards were developed for communicating emotional qualities between designers and clients, but have not yet been considered as an evaluation tool for investigating emotional experience. In t his study we examined whether design students and non-design students have similar criteria in evaluating these mood boards. The results showed that the inter-rater reliability among all participants were considerably high, which suggested that mood boards are potential to be used as an evaluation tool for research on emotion.

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“…The emotional relationship between the user and the product is determined, to a large extent, by the symbolic dimension of the product (McDonagh et al 2002). The ecochair should have an attribute directly related to emotions, which corresponds to its personality.…”

Section: Industrial Designmentioning

confidence: 99%

Bio-Based Composites From Stone Groundwood Applied to New Product Development

Julián¹,

Méndez²,

Espinach³

et al. 2012

BioResources

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a This paper deals with the product design, engineering, and material selection intended for the manufacturing of an eco-friendly chair. The final product is expected to combine design attributes with technical and legal feasibility with the implementation of new bio-based materials. Considering the industrial design, a range of objectives and trends were determined after setting the market requirements, and the final concept was proposed and modeled. The product geometry, production technology, and legal specifications were the input data for product engineering. The material selection was based on the technical requirements. Polypropylene (PP) composite materials based on coupled-fiberglass, sized-fiberglass, and coupled-stone ground wood reinforcements were prepared and characterized. Final formulations based on these PP composites are proposed and justified.

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Visual product evaluation: exploring users’ emotional relationships with products

Cited by 171 publications

References 7 publications

Exploration of Action Figure Appeals Using Evaluation Grid Method and Quantification Theory Type I

Exploration of Action Figure Appeals Using Evaluation Grid Method and Quantification Theory Type I

Mood Boards as a Universal Tool for Investigating Emotional Experience

Bio-Based Composites From Stone Groundwood Applied to New Product Development

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