Visual appeal as an attribute of simulation trends in modern culture

Abstract

It is demonstrated that in modern society, as in the society of the postmodern era, simulation does not lose its relevance and is increasingly penetrating into real life. It becomes more and more difficult to distinguish between a simulacrum and true information. Unfortunately, the modern consumer is less and less interested in the truthfulness of information. On the contrary, a simulation interpretation of an event, person, or any phenomenon is more interesting and more welcome. "Alice" and the world that Lewis Carroll describes, this "consciousness inside out" is becoming more and more relevant. Semiotics and, in particular, symbolism have become a narrative phenomenon. The author shows that today the desire to know the true reality, not distorted by simulation, is becoming a necessary practice, and understanding the meaning of what is happening is a condition for connection with genuine reality.