DOI: 10.24251/hicss.2018.035
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Abstract: This study adopts four facets of visual aesthetics (i.e., simplicity, diversity, colorfulness, craftsmanship) to explain how they relate with users' gaze patterns, based on how much they fixate on certain points, as well as how fast and how much distance their eyes cover. On a sample of 23 experienced users in online shopping, we collect eye-tracking data while looking at high, neutral, and low appealing websites, and then register their perceptions on visual aesthetics towards those websites. Findings show di…

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