Virtually networked housing movement: Hyperlink network structure of housing social movement organizations

Abstract

Using such theories as resource mobilization and social capital, this article examines how housing social movement organizations (SMOs) in the USA are connected through hyperlink networks. In doing so, this article employed hyperlink network analysis (HNA) through data collected from 26 national housing SMOs. Results indicate that the more bridging ties an organization has, the more central they are to the network. Results also show that the more incoming hyperlinks that a particular organization has, the more central they are to the network. These results suggest that the utilization of bridging social capital by a housing SMO has the potential to increase the ability to mobilize resources by that organization. Furthermore, increasing the number of bridging hyperlinks available on a website can improve the web presence of the SMO furthering the goals of the overall movement.

Modeling the adoption and use of social media by nonprofit organizations

“…Third, as resource mobilization theory would imply (McCarthy and Zald, 1977), preexisting web capabilities might constitute resources that organizations can mobilize in pursuit of additional web-based goals (Kropczynski and Nah, 2011). There is in fact growing evidence that internet and website capacities constitute critical organizational capabilities for the successful strategic use of information technology (Hackler and Saxton, 2007).…”

An exploratory approach to a Twitter-based community centered on a political goal in South Korea: Who organized it, what they shared, and how they acted

“…Previous studies have had somewhat contrasting findings about online collective activism. On the positive side, the internet was found to support collective action by empowering citizens with an additional tool to communicate, organize, express protest, facilitate collective identity formation, and inform the public (Allagui and Kuebler, 2011; Biddix and Park, 2008; Della Porta and Mosca, 2005; Kropczynski and Nah, 2010; Postmes and Brunsting, 2002). Although online connections might be less intense than face-to-face relations, the characteristics of the internet as a rich medium contributed to increasing mutual binding by sharing images and video clips (Reid and Chen, 2007).…”

Arab Spring Effects on Meanings for Islamist Web Terms and on Web Hyperlink Networks among Muslim-Majority Nations: A Naturalistic Field Experiment

“…These Web-based documents contain the extensive and enduring political statements of groups actively involved in movements (Chen, Chung, Qin, Ried, Sageman, & Weimann, 2008;Kropczynski & Nah, 2011;Ackland & O'Neil, 2011). Social media generate rapid and widespread access to these fundamental Web documents and virally diffuse them, in addition to their movement management affordances.…”