Values of Young Employees: Z-Generation Perception

Abstract

The current paper aims to analyse the importance of values of young employees now and in five years period. In order to achieve the aim, the questionnaire consisting of fifty statements was developed and disseminated between the Latvian students. The sample size was 392, which shows that the results represent the whole populations. For data processing, factor analysis was chosen as a tool. The data factorability was assessed via Bartlett’s Test of Sphericity, Kaiser-Myer-Olkin (KMO) statistic, initial estimates of communality and the anti-image correlation matrix. The factors were extracted via principal axis factoring (PAF). The number of factors was determined by the scree plot/Kaiser’s rule and was equal to five in both cases. The results showed the for the young employees the essential values today are those connected to the personality trait. However, in five years, the essential values would be those that are linked to professional development.

Determining the Value Hierarchies of the 'Z' Generation

“…This research is aimed to determine the value hierarchies of the Z generation. When the literature is searched, it is seen that there are similar studies (Şafak & Sadık, 2015;Pishchik & Spivachuk, 2020;Morsümbül, 2014;Kıran & Gül, 2016;Ayça, 2022;Titko et al, 2020). The different aspects of some of the studies carried out in this research are briefly mentioned below.…”

Z Kuşaği, Kurumsal Gi̇ri̇şi̇mci̇li̇k Ve Li̇derli̇k Arasindaki̇ İli̇şki̇ Üzeri̇ne

“…Regarding their career choices and values, Titko, Svirina, Skvarciany, & Shina (2020) find out that generation Z values personal development at the start of their careers, but they believe that once they make progress in their careers (with a lag of 5 years), they will value professional development more than personal development. A recent contribution by Altan (2019) focuses on the intrapreneurial and innovative perspectives of generations X and Y, identifying more innovative perspectives in case of generation X in comparison to generation Y.…”

The Narratives about Contentment in Two Generations of Digital Natives

“…The use of the Internet and modern technologies may adversely affect one's health status, and lead to increased level of stress, depression and feeling of isolation (Amstadter, Broman-Fulks, Zinzow, Ruggiero, Cercone, 2009;Casale, Fioravanti, 2011;Selfhout, Branje, Delsing, Bogt, Meeus, 2009). On the other hand, digital natives are creative and innovative (Roblek, Mesko, Dimovski, Peterlin, 2019), which may contribute to their high self-confidence, high degree of independence and individuality, leading, in turn, to lower involvement in interpersonal relations (Titko, Svirina, Skvarciany, Shina, 2020) and greater efforts to maintain privacy (Seemiller, Grace, 2016). Representatives of digital natives set ambitious goals for themselves, highly value their personal growth and professional development, and are concerned about the natural environment (Titko et al, 2020).…”

“…On the other hand, digital natives are creative and innovative (Roblek, Mesko, Dimovski, Peterlin, 2019), which may contribute to their high self-confidence, high degree of independence and individuality, leading, in turn, to lower involvement in interpersonal relations (Titko, Svirina, Skvarciany, Shina, 2020) and greater efforts to maintain privacy (Seemiller, Grace, 2016). Representatives of digital natives set ambitious goals for themselves, highly value their personal growth and professional development, and are concerned about the natural environment (Titko et al, 2020). Digital natives live surrounded by digital technologies and are almost always connected to the Internet.…”