Value Network Positioning of Expected Winners: Analysis of the Top Software Business Start-ups

Abstract

Abstract. Tbe focus of this paper is on trying to answer the question how the most promising ICT start-ups are positioned with regard to value creation in growing markets. The results of the study show that there are c1early a few most promising positions in the value network of emerging markets: either an infrastructure or application software supplier, or an application service provider.

Business Network Positioning Analysis of Toyota

“…Facing the current situation, there are both advantages and disadvantages for Toyota. For the advantages, Toyota has achieved economies of scale in the car market, which can effectively increase investment to expand market share in order to resist the new entrants [3]. The disadvantage is there are still some vacancies in the automotive industry, such as electric car and intelligent car, which creates opportunities for some entrants into the industry.…”