DOI: 10.24251/hicss.2018.109
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Abstract: Firms are awash in big data and analytical technology as part of deriving values in the turbulent environment. The literature has somewhat reached a consensus that investments in technology only may not reap benefits from business analytics (BA). The main purpose of BA is not about how to install technical capabilities, but about how to make a process whereby a firm builds a value chain converting data into insights, leading to quality decisions. Drawing upon the theory of the information value chain, this stu…

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