Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil

Moreno, Ángeles; Athaydes, Andréia; Navarro, Cristina

doi:10.31207/rch.v9i2.167

Cited by 11 publications

(14 citation statements)

References 18 publications

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“…Overall results do not show significant differences between the perception, diagnosis and forecast on the future evolution of communication management between a peripheral territorial analysis and similar researches carried out at national level (Dircom, 2015; Falkheimer et al, 2017; Marta-Lazo, 2014) or at supranational level, in the Latin American region (Moreno et al, 2015; Moreno et al, 2017; Moreno et al, 2019). The rise of online communication, social networks and the management of relations with users/audiences/public through mobile terminals has set the trend towards the globalization or standardization of strategic communication planning and implementation, which would be more oriented to select the most appropriate contact method in each geographic area rather than to defining the communication strategy itself (Etter et al, 2019).…”

Section: Discussionmentioning

confidence: 44%

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Normal is not normative: Public relations indicators from a Spanish secondary political and economic region

Sánchez

López

González

2020

Public Relations Inquiry

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The aim of this study is to analyze the state of communication in Galicia, as an example of a peripheral environment, and to determine to what extent it corresponds to the patterns indicated in different studies for the Spanish case and for the whole of Europe. A quantitative technique was used, consisting of the distribution of an online questionnaire, via e-mail, to three groups: communication officers from companies, communication managers from public institutions, and agencies offering communication and public relations services. Trends point to limited communication planning and to some impact of the economic crisis in terms of danger (budget cuts, especially in the case of agencies) and opportunity (increased need for measurements to justify investments). In addition, actions considered most needed within 5 years converge as a result of globalization: online communication and social media management are priority goals for diverse organizational profiles. However, the degree of awareness of strategic communication is higher in the institutional sector than in the corporate sector, since its use has been linked to the development of political communication management.

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Section: Discussionmentioning

confidence: 44%

“…Also, in the Latin American Communication Monitor (Moreno et al, 2015), online communication, social networks or mobile communication were activities expected to grow significantly. In addition, in the Latin American context, relations with traditional media are perceived as an activity in decline in the short term (Moreno et al, 2017).…”

Section: Resultsmentioning

confidence: 99%

Normal is not normative: Public relations indicators from a Spanish secondary political and economic region

Sánchez

López

González

2020

Public Relations Inquiry

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“…According to scholars' observations, between 2010 and 2019 women were still underrepresented in leadership positions (Place and Varderman Winter, 2018; Aleman et al , 2018; CIPR, 2018a; Tench et al , 2017; Soria and Gomez, 2017; Yeomans, 2014; CIPR, 2014b; Fitch and Third, 2014) and some data showed that number to be up to 80% (Dubrowski et al , 2019). In addition, studies showed that pay gap is a persistent problem and that both pay gap and the glass ceiling issues are still linked to the fact that women primarily occupy technical roles (Moreno et al , 2018a; Moreno et al , 2017; Moreno et al , 2015; CIPR, 2018a; Tench et al , 2017; Vardeman-Winter and Place, 2017; CIPR, 2017; CIPR, 2017a; CIPR, 2016b; CIPR, 2014a; Andrade and Sobreira, 2013; Pulido Polo, 2012).…”

Section: Resultsmentioning

confidence: 99%

Women in public relations (1982–2019)

Topić

Cunha

Reigstad

et al. 2020

JCOM

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PurposeThis paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research.Design/methodology/approachA total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982–1989, 1990–1999, 2000–2009, 2010–2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles.FindingsThe results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the United States; however, there is an increase in authors calling for the use of socialist and radical feminism.Originality/valueThe paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries.

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“…Como se determinó en el estudio una de sus ventajas es automatizar las acciones de comunicación para, a través de algoritmos, identificar los contenidos de interés para determinado público, abaratando y acelerando el proceso de difusión de mensajes entre las organizaciones y sus públicos (Moreno et al, 2019).…”

Section: Discussionunclassified

Comunicación y Big Data en las empresas ecuatorianas

Román¹,

González

2021

Communication

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<h1>Abstract</h1><p>Big Data is a research technique based on the evaluation of large amounts of data collected by a company, which, when crossed, allow obtaining certain parameters that allow improving the internal and external management of a business. In Ecuador there is a rapid adoption of Big Data within the company, taking advantage of its potential to evaluate trends and new business opportunities, attract and retain consumers and improve sales. In the last three years there has been an exponential increase in data collection for analysis. In the case of communication, the marketing and advertising areas have been widely benefited by this technology, by allowing them to implement strategies adapted to the reality of the target audience with the possibility of being quickly evaluated to improve their effectiveness.</p><p>Through a non-probabilistic sampling, a sample of 14 companies was determined, based on the business ranking of Ekos magazine, and through a questionnaire their perceptions of the use of Big Data were collected to identify current trends in the country. It was concluded that, although it is still an incipient technology, it is being rapidly adopted for the development of better business and communication strategies.</p><h1>Palabras clave</h1><p>Big Data, Ecuador, comunicación organizacional, empresa, marketing, publicidad.</p><h1>Keywords</h1><p>Big Data, Ecuador, organizational communication, business, marketing, publicity.</p>

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Uso del big data y de la automatización entre los profesionales de las relaciones públicas en Brasil

Cited by 11 publications

References 18 publications

Normal is not normative: Public relations indicators from a Spanish secondary political and economic region

Normal is not normative: Public relations indicators from a Spanish secondary political and economic region

Women in public relations (1982–2019)

Comunicación y Big Data en las empresas ecuatorianas

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