IntroductionExternal reporting is undeniably linked to postsecondary education accountability. Outcomes data are critical to illustrating an institution' s ability to achieve its purpose and mission, thereby justifying expenditures and funding. An increasing reliance on performance-based metrics to justify financial choices has fostered a culture of accountability contingent upon complex institutional data. The principle of accountability is simple; however, providing data to demonstrate institutional accountability to external audiences is far from simple. The varying combination of request definitions, parameters, and time frames means those charged with providing data, often institutional research (IR) professionals, are faced with extensive and cumbersome requests in the name of accountability. The demand for IR professionals to devote resources to external reporting illustrates an elevation of Volkwein' s (1999) two externally focused faces of IR: the scholar/researcher, responsible for providing evidence of compliance/ accountability to external agencies, and the spin doctor, responsible for presenting the institution in the most favorable manner.Requests from federal and state entities with the capacity to have substantial impact on an institution increasingly prompt IR professionals to straddle the boundary between the roles of scholar/researcher and spin doctor (Volkwein, 1999). As IR professionals navigate between the two roles, a keen awareness of the purpose, use, and possible interpretation of data is essential to inform the appropriate course of response. Effectively responding to external requests can be extremely tedious and time consuming, leaving many IR offices minimal resources to devote to informing institutional improvement.This chapter first discusses the growing culture of postsecondary external reporting and its influence on the role of the institutional researcher. NEW DIRECTIONS FOR INSTITUTIONAL RESEARCH, no. 166