“…The existence of national culture‐driven attitudes, social perceptions, preferences, and behavioural responses is best exemplified by the take‐up of social networking sites (SNS), such as Facebook. The adoption and usage patterns of SNS, arguably among the most strategic players in the globalization processes of the past decade or so – available and much used as they are worldwide, and of a particular appeal to millennials, too – have nevertheless repeatedly been found to be in many ways country‐specific (Jackson & Wang, 2013; Kalia, Ben Dahmane Mouelhi, Tebessi Hachana, Malek, & Dahmen, 2019; Kim, Sohn, & Choi, 2011; Makri & Schlegelmilch, 2017; Ozer, Karpinski, & Kirschner, 2014; Sheldon, Rauschnabel, Antony, & Car, 2017).…”