2019
DOI: 10.1007/978-981-13-8300-7_23
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Using Social Networking Sites: A Qualitative Cross-Cultural Comparison

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Cited by 5 publications
(4 citation statements)
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“…The majority of respondents gave a score of 4 in Q2 to Q9, indicating a positive attitude towards intercultural contact through social networking sites. This finding echoes previous research revealing that intercultural contact is positively correlated to networking sites in language learning (Kalia et al, 2019). However, in Q1, most respondents gave a score of 2, indicating that they have limited intercultural contact through social networking sites.…”
Section: Discussionsupporting
confidence: 83%
“…The majority of respondents gave a score of 4 in Q2 to Q9, indicating a positive attitude towards intercultural contact through social networking sites. This finding echoes previous research revealing that intercultural contact is positively correlated to networking sites in language learning (Kalia et al, 2019). However, in Q1, most respondents gave a score of 2, indicating that they have limited intercultural contact through social networking sites.…”
Section: Discussionsupporting
confidence: 83%
“…The existence of national culture‐driven attitudes, social perceptions, preferences, and behavioural responses is best exemplified by the take‐up of social networking sites (SNS), such as Facebook. The adoption and usage patterns of SNS, arguably among the most strategic players in the globalization processes of the past decade or so – available and much used as they are worldwide, and of a particular appeal to millennials, too – have nevertheless repeatedly been found to be in many ways country‐specific (Jackson & Wang, 2013; Kalia, Ben Dahmane Mouelhi, Tebessi Hachana, Malek, & Dahmen, 2019; Kim, Sohn, & Choi, 2011; Makri & Schlegelmilch, 2017; Ozer, Karpinski, & Kirschner, 2014; Sheldon, Rauschnabel, Antony, & Car, 2017).…”
Section: Background and Contextmentioning
confidence: 99%
“…Although there have been studies focusing on eWOM engagement on SNSs, the context of emerging economies has been largely overlooked. Given that consumer behaviour on SNSs is still in its infancy (Kalia et al, 2019), further studies are needed to develop the knowledge from distinct sociodemographic, national, and geographic perspectives. Future studies could address the moderating role of demographic factors towards second-order constructs (seeking, giving, and passing on opinions).…”
Section: 7limitations and Future Researchmentioning
confidence: 99%