Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign

Carpenter, Christopher J.; Kotowski, Michael R.

doi:10.1080/10510974.2024.2324498

Communication Studies

2024

DOI: 10.1080/10510974.2024.2324498

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Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign

Christopher J. Carpenter,

Michael R. Kotowski

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Using Self-Schema Matching to Recruit Superdiffusers for a Potential Vaccine Word-of-Mouth Promotion Campaign

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References 31 publications

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