volume 121, issue 4, P726-735 2017
DOI: 10.1177/0033294117736318
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Abstract: To what extent could "Big Data" predict the results of the 2016 U.S. presidential election better than more conventional sources of aggregate measures? To test this idea, the present research used Google search trends versus other forms of state-level data (i.e., both behavioral measures like the incidence of hate crimes, hate groups, and police brutality and implicit measures like Implicit Association Test (IAT) data) to predict each state's popular vote for the 2016 presidential election. Results demonstrate…

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