Using an Opinion Poll to Build an Obesity-Prevention Social Marketing Campaign for Low-Income Asian and Hispanic Immigrants: Report of Findings

Sugerman, Sharon; Backman, Desiree; Foerster, Susan B.; Ghirardelli, Alyssa; Linares, Amanda; Fong, Amy

doi:10.1016/j.jneb.2011.02.007

Cited by 8 publications

(7 citation statements)

References 26 publications

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“…To date, only a small number of studies have explored how public opinions about obesity are formed, including public attitudes about the causes, consequences and solutions for obesity [16-18], and how these opinions may be used to inform social marketing initiatives [19]. These studies show that public concern about obesity has increased, with a perception that obesity is an escalating problem for communities [17,20].…”

Section: Introductionmentioning

confidence: 99%

Clustering of attitudes towards obesity: a mixed methods study of Australian parents and children

Olds

Thomas

Lewis

et al. 2013

Int J Behav Nutr Phys Act

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BackgroundCurrent population-based anti-obesity campaigns often target individuals based on either weight or socio-demographic characteristics, and give a ‘mass’ message about personal responsibility. There is a recognition that attempts to influence attitudes and opinions may be more effective if they resonate with the beliefs that different groups have about the causes of, and solutions for, obesity. Limited research has explored how attitudinal factors may inform the development of both upstream and downstream social marketing initiatives.MethodsComputer-assisted face-to-face interviews were conducted with 159 parents and 184 of their children (aged 9–18 years old) in two Australian states. A mixed methods approach was used to assess attitudes towards obesity, and elucidate why different groups held various attitudes towards obesity. Participants were quantitatively assessed on eight dimensions relating to the severity and extent, causes and responsibility, possible remedies, and messaging strategies. Cluster analysis was used to determine attitudinal clusters. Participants were also able to qualify each answer. Qualitative responses were analysed both within and across attitudinal clusters using a constant comparative method.ResultsThree clusters were identified. Concerned Internalisers (27% of the sample) judged that obesity was a serious health problem, that Australia had among the highest levels of obesity in the world and that prevalence was rapidly increasing. They situated the causes and remedies for the obesity crisis in individual choices. Concerned Externalisers (38% of the sample) held similar views about the severity and extent of the obesity crisis. However, they saw responsibility and remedies as a societal rather than an individual issue. The final cluster, the Moderates, which contained significantly more children and males, believed that obesity was not such an important public health issue, and judged the extent of obesity to be less extreme than the other clusters.ConclusionAttitudinal clusters provide new information and insights which may be useful in tailoring anti-obesity social marketing initiatives.

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Section: Introductionmentioning

confidence: 99%

Clustering of attitudes towards obesity: a mixed methods study of Australian parents and children

Olds

Thomas

Lewis

et al. 2013

Int J Behav Nutr Phys Act

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“…For example, Okunseri and colleagues (2008) reported lack of access to dental health [73]. Sugerman and colleagues (2011) reported Hmong had poor access to information [74]. Hmong participants reported receiving most of their information from the radio.…”

Section: Resultsmentioning

confidence: 99%

Systematic Review: Health Promotion and Disease Prevention Among Hmong Adults in the USA

Lor

2017

J. Racial and Ethnic Health Disparities

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Although disparities in the burden of disease and illness experienced across major racial and ethnic groups in the USA is well known, little is known about subgroups, including the Hmong population. This review sought to determine the current state of health disparities related to health promotion and disease prevention among Hmong adults from 1975 to 2015. Seventy-one descriptive (qualitative, mixed methods, and quantitative) studies were reviewed. Most focused on two areas: (1) health status (mainly breast and cervical cancers) and (2) health-related behaviors. This literature review confirms the existence of health disparities related to health promotion and disease prevention in the Hmong adult population. Effective intervention relies on identifying these disparities. A possible explanation for these disparities is the lack of health data collected on subgroup populations, which include the Hmong adult population. More research and more comprehensive health policies at the organizational level are needed to allow data to be collected on subgroup populations in order to better understand the social determinants that place the Hmong people at risk.

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“…13,29,32,46,56 Based on our findings, this approach should include strategies that not only target misinformation about HBV, but also address provider-, patient-, and resource-related barriers. 57 One possible strategy is social marketing, as an increasing body of research has shown its effectiveness in improving various health-related behavior risk factors across a range of targeted groups. 58–61 Using commercial marketing techniques and principles to bring about changes in health behaviors, social marketing can help develop meaningful and culturally appropriate messages for healthcare providers to increase their recommendations for HBV screening and vaccination among AAs; additionally, social marketing can help Chinese and Korean Americans to enhance their awareness, knowledge and perceived susceptibility to HBV infection.…”

Section: Discussionmentioning

confidence: 99%

Hepatitis B Screening & Vaccination Behaviors in a Community-based Sample of Chinese & Korean Americans in New York City

Sim²,

Lee³

et al. 2017

am j health behav

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Objectives As Asian Americans are disproportionately affected by the hepatitis B virus (HBV), this study explores predictors of HBV screening and vaccination among Chinese and Korean Americans. Methods This study uses cross-sectional data from a community-based sample of Chinese Americans (N = 502) and Korean Americans (N = 487) residing in the metropolitan New York City area from 2008–2009. Logistic regression models were stratified by Asian American subgroup and sex to predict HBV screening (among the entire sample) and HBV vaccination (among those not HBV positive). Results Overall, screening rates were high (71.3% among Chinese and 70.1% among Koreans). The majority of respondents were aware of HBV; however, knowledge about HBV transmission was low. In logistic regression, a physician recommendation was consistently associated with HBV screening and vaccination outcomes across all groups; having heard of HBV was significantly associated with screening and vaccination among Chinese males and screening among Korean males and females. Screening and vaccination barriers were reported among all groups, and include lack of knowledge and feeling well/having no health issues. Conclusions Targeted efforts in these at-risk communities are necessary in order to improve HBV knowledge, address misinformation about HBV, and eliminate provider-, patient-, and resource-related barriers to HBV screening and vaccination.

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Using an Opinion Poll to Build an Obesity-Prevention Social Marketing Campaign for Low-Income Asian and Hispanic Immigrants: Report of Findings

Cited by 8 publications

References 26 publications

Clustering of attitudes towards obesity: a mixed methods study of Australian parents and children

Clustering of attitudes towards obesity: a mixed methods study of Australian parents and children

Systematic Review: Health Promotion and Disease Prevention Among Hmong Adults in the USA

Hepatitis B Screening & Vaccination Behaviors in a Community-based Sample of Chinese & Korean Americans in New York City

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