“…TAM sets out to understand the psychological processes of information technology adoption and acceptance (Wang, Chung, Park, McLaughlin, & Fulk, 2012). Three key constructs have been introduced and examined in different generations of TAM models: (1) perceived ease of use; (2) perceived usefulness; and (3) perceived enjoyment (e.g., Kaplanidou & Vogt, 2006;Kim, Suh, Lee, & Choi, 2010;Morosan & Jeong, 2008). For example, Lam, Cho, and Qu (2007) explored the influence of perceived technology beliefs, task-technology fit, attitude, self-efficacy, and subjective norm on people's behavioral intention of technology adoption in China.…”