Abstract:The rise of Web 2.0 technologies increasingly promotes a new openness of production and services. In contrast to the former production within closed systems, companies have to open up for new ways of value creation. The openness can be implemented either with regard to interdepartmental cooperation or in terms of collaboration beyond company boundaries – in cooperation with other companies (B2B) or with customers or users (B2C). The latter is also known as consumer co-creation, where users participate voluntar… Show more
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