User-Generated Cinema

Abstract

The rise of Web 2.0 technologies increasingly promotes a new openness of production and services. In contrast to the former production within closed systems, companies have to open up for new ways of value creation. The openness can be implemented either with regard to interdepartmental cooperation or in terms of collaboration beyond company boundaries – in cooperation with other companies (B2B) or with customers or users (B2C). The latter is also known as consumer co-creation, where users participate voluntarily without compensation or treaty-defined tasks. Core challenges are the successful coordination of all participants as well as the trustworthy producer-consumer relationship, irrespective of whether or not a company initiates such a co-creation actively. The chapter analyses the mechanisms of consumer co-creation and discusses the required confidence and motivation on the basis of a case study to explain opportunities and challenges of a user-generated approach to media production.

Concerns Management, E-Government and E-Participation

“…"Wheelmap" enables users to gather and share information on places accessible for disabled or "NextHamburg" offers information on urban planning projects and gathers feedback and ideas by the users. This refers to the concept of "Open Innovation," introduced by Chesbrough (2003), which led to the widely accepted assumption of external knowledge being an essential part of successful innovation (Steffens & Döbler, 2014). Therefore it seems to be reasonable -and in many cases even essential -to engage citizens (as the main users of urban places) into the process of innovation and (re-) creation.…”