User Experience Measurement of a Static Website Compared to a Responsive Website Using AttrakDiff Mini

Abstract

The increasing use of mobile devices with internet access poses new challenges to website design. Because of the frequent introduction of new devices and the variety of their respective form factors, the website's quality of experience can hardly be maintained across the range of devices. A promising solution to this problem is responsive web design. Responsive websites adapt to the display resolution of the currently used device. While responsive design has been embraced by the engineering community, its benefits regarding user experience are still lacking empirical evidence. This paper presents a user study that sheds light on the effect of a responsive redesign of a large company's website on its quality of experience.

Measuring customer satisfaction in electronic commerce: the impact of e-service quality and user experience

“…The AttrakDiff scale (Hassenzahl et al ., 2003) provides a subjective assessment of both pragmatic and hedonic system qualities and is based on 28 semantic differentials. It has been used in numerous studies in recent years (Fiebig et al ., 2016; Neubert et al ., 2018; Drouet and Bernhaupt, 2016), but some critique it for placing less emphasis on pragmatic characteristics of product quality (Laugwitz et al ., 2008).…”