Use of the Industrial Property System for New Creations in Colombia: A Departmental Analysis (2000–2016)

Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs

“…The measurement scales, mostly coming from the original model of [3] have been adapted to Big Data, according to different works, as shown in Table 3. The Resistance to Use variable was measured using the scale proposed by [28].…”

“…From the widely used proposal of [18] of the Technology Acceptance Model (TAM) to predict and evaluate the acceptance and use of technologies, up to the proposed UATUT model [3] that predicted moderating effects on the antecedents of the intention to use the technologies, going through the Theory of Reasoned Action (TRA) [5], a direct relationship between the intention of behavior and the use of technologies is observed. In this case, it is unquestionable that the behavior intention of the Big Data user, positively and negatively influenced by the variables proposed in the model, favorably affects the final use of the service.…”

“…At present, it not only represents a huge amount, variety, and volume of information, but the theme of "fashion" that daily appears in newspapers and magazines. Likewise, the economic sectors, the most important companies, and consultants try to show their possible applications and generate frequent reports in this regard [3].…”

Simultaneous variable weighting and determining the number of clusters—A weighted Gaussian means algorithm

“…The current perspective of Colombia SMEs establishes certain challenges that must be taken into account to start new strategies that are aimed at continuous improvement and sustainable growth of these companies. Some of the challenges that currently face the SMEs are: the strengthening of their human resources and organizational culture the transfer of knowledge the improvements in quality and productivity, the creation of business networks (clusters), the development of R&D&I activities that contribute to the generation of innovation, expansion in the domestic and international market, and optimization of their processes (Lis-Gutiérrez M. et al; 2018) [2].…”