volume 34, issue 4, P303-318 2018
DOI: 10.17576/jkmjc-2018-3404-18
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Rani Chandra Oktaviani, Fadlin Nur Ichwan

Abstract: There is a phenomenon in Indonesian society which is currently more interested in popular culture, such as from Korea, Japan, USA and other developed countries. This is also the impact of aggresive promotions from developed countries' popular culture through film, music, drama and other media. One of the popular culture products that also entered Indonesia is urban toys. In the midst of urban toys, the emergence of an Indonesian urban toy designer who joined the community with the name IAT (Indonesian Art Toys…

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