DOI: 10.31219/osf.io/v9nzx
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Elda Pangesti, Anisa Picata Melanaise

Abstract: Bajigur is one of the traditional beverage from West Java. Beverages made from spices such as ginger and with a mixture of coconut milk, palm sugar, coffee, salt, and pandan leaves. Kedai Bajigur Mbak Ika is one of the entrepreneurs who sell traditional Bajigur beverage. In maintaining customer satisfaction, Kedai Bajigur Mbak Ika provides various efforts in improving the quality of its products. This study aims to determine what efforts are given Kedai Bajigur Mbak Ika in creating customer satisfaction. Penen…

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