Unpacking Consumer Preferences: Perceptions and Sustainability of Packaging Material for Orange Juice
Nomzamo N. Dlamini,
Emily J. Mayhew,
Alissa A. Nolden
Abstract:Understanding the motivation behind consumers’ packaging choices is crucial to providing insights for achieving environmental sustainability outcomes. Here, we examined the influence of product attributes (packaging type, packaging claim, product claim, and price) and consumers factors (e.g., diet type, demographic information) driving orange juice selection. Participants residing in the USA (n = 847) responded to an online survey including: (1) a check-all-that-apply (CATA) to valued beverage characteristics … Show more
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