Unlocking agility: Trapped in the antagonism between co-innovation in digital platforms, business analytics capability and external pressure for AI adoption?

Abstract

PurposeDigital technology is increasingly important in enhancing organizational agility (OA). Institutional theory and resource-based view were harmonized to analyze firms' adoption of digital technologies. However, previous studies on OA have revealed that external pressures imply the imposition of barriers or technological standards that ultimately restrict OA. This study employs this double theoretical lens to investigate the mediation role of business analytics capability (BAC) in the relationship between co-innovation (CO), i.e. open innovation in digital platforms, and OA, as well as the negative moderating effect of external pressure for artificial intelligence adoption (EPAIA) on this mediation.Design/methodology/approachStructural equation modeling was used to test the moderated mediation with survey data from 229 firms.FindingsThe main result indicates that 72% of OA variance is explained by the effect of CO that is transmitted by the mediator (BAC). However, contrary to the authors' expectations, EPAIA only has a positive moderating effect along the path between BAC and OA.Originality/valueThis work contradicts the prevalent notion of the negative consequences of external pressures for artificial intelligence adoption. Specifically, this study's findings refute the notion that institutional pressures are the source of technical problems that disrupt CO and BAC integration and reduce OA. In contrast, the unexpectedly positive effect of EPAIA may indicate that this type of external pressure can be viewed as a significant sign and an opportunity for the company to adopt the industry's most advanced and effective digital transformation practices.

Co-Creating Value With Artificial Intelligence: A Bibliometric Approach to the Use of AI in Open Innovation Ecosystems

“…The deployment of new business analytics capabilities can enhance competitive advantages in firms, optimizing the management of data/information generated by an OI ecosystem [36], [37]. The use of AI tools in OI ecosystems can establish the perfect breeding ground for entrepreneurship [38], [39], as well as contribute to the generation of sustainable applications in the context of OI ecosystems [40], [41].…”

“…The data generated by Internet connected devices ("Internet of Things") can be registered using "Blockchain", granting their safety and traceability [43], [84]; this data can, in turn, be processed using AI tools, such as machine learning [43] potentially improving the operational and decision making processes both in organizations and "Open Innovation" ecosystems [10]. In this context, the development of "Artificial Intelligence" based tools is leading companies ("Firm") into "Digital Transformation" processes, intended to harness and generate competitive advantages [36], [38].…”