Understanding Virtual Reality Technology: Advances and Applications

Onyesolu, Moses Okechukwu; Eze, Felista Udoka

doi:10.5772/15529

Cited by 36 publications

(18 citation statements)

References 21 publications

(13 reference statements)

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“…It was first described as 'stereopsis' in 1838 by Sir Charles Wheatstone (Barnard, 2019). It was also referred as 'cyberspace', 'synthetic environment', 'simulator technology' and 'artificial reality' before getting its final name 'virtual reality' in the mid-1980s (Onyesolu & Felista, 2011). In the early years of the 21st century, it existed as desktop VR that was also known as 'non-immersive VR' or 'window on world' (WoW).…”

Section: Virtual Reality Marketingmentioning

confidence: 99%

The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

Shahab

Ghazali

Mohtar

2021

Int J Consumer Studies

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During the last decade, research on new technologies such as virtual reality and augmented reality in the context of marketing has gained notable attention from the marketing researchers. Researchers are trying to understand consumer behaviour with the aid of new technologies, but only a few consumer behaviour theories are being used in the context of marketing, for example, theory of planned behaviour, self‐determination theory, technology acceptance model, uses & gratification theory and innovation diffusion theory. These theories can successfully predict consumer's motivation, behavioural intentions and technology adoption. However, they are unable to explicate the effectiveness of promotional messages and content marketing on consumer's change in attitude and decision making. Surprisingly, theories that are actually capable to do so, for example, elaboration likelihood model (ELM), have been overlooked by the researchers. This could be because classical theories are unable to comprehend the new technologies, and hence, it is pertinent to enhance the spectrum of the classical theories. Therefore, the goal of this theory‐based systematic literature review is to assess the ELM literature to address the existing research gaps in the marketing literature. The research string used in this study was developed by using Boolean operators to search databases, and Preferred Reporting Items for Systematic Reviews and Meta‐Analyses framework was adopted to increase the efficiency of the searching process. A total of 762 suitable articles were considered for the initial screening, however, only 68 articles met the inclusion criteria and were included in the study. These articles were analysed to propose future research agenda by including the under‐looked constructs and theories.

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Section: Virtual Reality Marketingmentioning

confidence: 99%

The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

Shahab

Ghazali

Mohtar

2021

Int J Consumer Studies

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“…In addition to entertainment, VR technology has also been widely used for industrial design, military training, automotive and aerospace design, medical fields, and maintenance and repair avenues. (Abulrub, Attridge, & Williams, 2011;Etheredge, Kunst, & Sanders, 2013;Mikropoulos & Eze, 2011;Okechukwu & Eze, 2011).…”

Section: Application Of Vr Technology In the Design Educationmentioning

confidence: 99%

Interior Design Teaching Methodology During the Global COVID-19 Pandemic

Ahmad

Sosa

Musfy

2020

Intry

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In March 2020, the World Health Organization officially announced the COVID-19 outbreak as a global Pandemic (WHO, 2020). During this time, the United Arab Emirates (UAE) introduced national preventative measures to slow the spread of the deadly virus by announcing the closure of schools and higher education institutions, and the commitment of online learning. Teaching faculty at the College of Arts and Creative Enterprises (CACE) at Zayed University were suddenly facing the challenge of teaching design through a distance learning approach. As educators of interior design, the authors were part of the team tasked to find ways to teach design without physical contact with the students nor access to campus facilities traditionally used to run the program and its associated courses. This paper charts the pedagogy approach that the authors adopted as a response to the national lockdown. As design faculty, the authors felt that, despite the restrictions imposed on society because of COVID-19 pandemic, it was still possible to explore other alternatives for a particular course, the senior capstone project. The main intention was to successfully fulfil the course learning outcomes and provide students with a suitable pedagogy continuity to the learning process commenced prior to the lockdown.

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“…Virtual reality, on the other hand, is believed to have been in existence since the 1960s when Sutherland attempted to explain VR as a technology that allows the user to look, feel and listen in the virtual world as real [20] even though the commercial tool was not available till the 1980s [21]. According to Okechukwu and Udok [22], two major components were normally used in designing and building an effective virtual reality laboratory. They comprise of hardware such as computer workstations (i.e.…”

Section: Literature Reviewmentioning

confidence: 99%

Virtual Chemistry Laboratory: A Panacea to Problems of Conducting Chemistry Practical at Science Secondary Schools in Nigeria

Aliyu¹,

Talib²

2019

IJEAT

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Laboratory activity as an integral part of learning chemistry provides students with a learning experience built up through student's interaction with concrete material is deficient in science secondary school students in Nigeria. This unpleasant situation resulted from the fact that, in many schools, laboratory personnel and facilities are either partially available or not completely available. This paper discussed some of the benefits of a virtual chemistry laboratory and how its three-dimensional interactive nature would be used to overcome these problems in order to enhance students' understanding and achievement in chemistry through the integration of the virtual chemistry laboratories in conducting chemistry practical. The paper further suggested for the integration of virtual chemistry laboratories or even support the real laboratories with virtual ones, particularly in schools that lack equipped chemistry laboratories in Nigeria.

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Understanding Virtual Reality Technology: Advances and Applications

Cited by 36 publications

References 21 publications

The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

Interior Design Teaching Methodology During the Global COVID-19 Pandemic

Virtual Chemistry Laboratory: A Panacea to Problems of Conducting Chemistry Practical at Science Secondary Schools in Nigeria

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