DOI: 10.24251/hicss.2018.110
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Abstract: Mobile banking (MB) which involves the use of mobile devices to access bank accounts for conducting financial transactions has grown rapidly but unevenly with users. Banks realizes the strategic role of user's satisfaction and the importance of MB systems in their business models. Yet, the diversity of users and disparity of system usage behaviors make difficult to measure MB success. This study segments the MB users on system use behavior of 4,478 users with objective measures by analyzing the MB system log f…

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