Uma Pesquisa Sobre a Influência Das Mídias Sociais Na Atitude Pró-Sustentável

Abstract

Technological advances and the growing discussion about sustainability, social media has been increasingly used by companies, organizations and their own users to circulate information about theme. This online form has been well studied and pointed as alternative of communication with the target public. Thus, this study aims to analyze whether social media are able to positively influence the attitude of its users in relation to sustainable issues through 538 online questionnaires answered. Firstly, a descriptive analysis of the data was made to understand if social media can positively influence issues related to environmental sustainability, and later, a discriminant analysis and MANOVA were performed in order to find grouping on the ranges of age and differences between their means. No differences were found between the groups, and it can be inferred that social media impact the pro-sustainable attitude with the same intensity in different age groups. Most averages of covariates reached high values, indicating their importance and constant presence on social media.