“Uma grande empresa alemã na mais primitiva exploração da Amazônia”:  A campanha ambientalista contra a Volkswagen (Anos 1970)

Pereira, Elenita Malta

doi:10.22456/1983-201x.63235

Cited by 1 publication

(1 citation statement)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The scientist and explorer went beyond what was initially asked of him and successfully pressured the French, Australian, and U.S. governments to reconsider their support toward mining in the Antarctic and make commitments to protect the ecosystem instead (Shortis, 2015). Pereira (2017) argues that Roberto Burle Marx was effective at raising awareness of Volkswagen's role in destroying the Amazon forest by sending private letters to newspapers, government representatives and other key stakeholders.…”

Section: Resultsmentioning

confidence: 99%

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Olmedo

Milner‐Gulland

Challender

et al. 2020

Conservat Sci and Prac

View full text Add to dashboard Cite

The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrityendorsed environmental campaigns. We report on the extent to which celebrities have been used in these campaigns, whether evaluation of the endorsement has been conducted, and assess whether there is evidence that the celebrities achieved the objectives they set out to accomplish through their engagement. We searched the peer-reviewed and grey literature in six languages from July 2018 to January 2019 and found 79 campaigns implemented in nine countries from 1976 to 2018. Two thirds of campaigns were implemented in China and reported in Chinese. Only four campaigns were evaluated, but none of the evaluations provided evidence of the effectiveness of celebrity endorsement. Evaluation focused instead on overall campaign outputs and outcomes. Claims of effectiveness were made, but the lack of measurable objectives, theory of change, outcome indicators, and critical evaluation renders it impossible to determine whether the outcomes achieved by the campaigns can be attributed to celebrity endorsement. It thus remains unclear whether celebrity endorsement can contribute to conservation efforts. It is essential for environmental practitioners and researchers to report the outcomes and lessons learned from celebrity endorsements to ensure that their future use in conservation marketing campaigns is evidence-based, thereby improving conservation practice.

show abstract

Section: Resultsmentioning

confidence: 99%