U-Commerce: Expanding the Universe of Marketing

Abstract

This article introduces several new concepts that lay the conceptual foundation for thinking about next-generation marketing based on ubiquitous networks. U-commerce, orÜber-commerce, is predicated on the characteristics of networkubiquity, universality, uniqueness, and unison. It is proposed that the keys to managing network-driven firms are the concepts of u-space and attention analysis. The implications for next-generation marketing in the u-space are explored, with a research agenda identified for scholars and managerial implications recognized for practitioners.

Diffusion and success factors of mobile marketing

“…This definition implies temporal and spatial separation of buyers and sellers. The ubiquity of mobile devices, however, extends traditional marketingÕs time-space paradigm [52], and amplifies the importance of location, time, and personalization.…”

“…Location. Mobile phones amplify two key arguments for electronic commerce, location independence and ubiquity [52,78,80]. Consumers increasingly expect tailored and location-based services, thereby underlining the importance of personalized mobile marketing [77].…”

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

“…Watson et al (2002) lay a conceptual foundation for thinking about future marketing based on ubiquitous networks. Physical products will be equipped with information and communication technologies and form extensions of these networks.…”

“…Physical products will be equipped with information and communication technologies and form extensions of these networks. As such, they may fulfill critical tasks in, for example, personalizing the communication between firms and their customers (Watson et al 2002). The Hewlett-Packard Laserjet 4100 is an example of a product that is able to do so.…”

If objects could talk: a novel resource discovery approach for pervasive environments

“…Information technology can assist users in discovering more alternatives and analysing choices, thus giving people more elements to make rational decisions (Watson et al, 2002). The impact of pervasive approaches over the evolution of current discovery paradigms has been largely analysed up to give a more detailed definition of them, based on the ubiquity, universality, uniqueness and unison network properties.…”