“…Contemporary definitions have evolved this fundamental meaning, for instance Malerba (2000), to acknowledge that many innovations consist of new combinations of existing knowledge, involve new organizational forms, or the opening of new markets. Innovation can also be radical or incremental (Martin, 2016; Rossi, 2002). The concept of innovation is no longer seen as the simple application of codified knowledge, but as a process of creation of new, often tacit, knowledge (Rossi, 2002), including social change (Murray, Caulier‐Grice, & Mulgan, 2010) and invisible innovation (Martin, 2016).…”