“…7,12 Among all the known CBs, cucurbit [7]uril (CB7) and cucurbit [8]uril (CB8) were extensively used for these investigations because of their water solubility and suitability of their cavity size for encapsulating different guest molecules. 6,[13][14][15][16][17] Cucurbiturils have been utilized as a template for stereoselective photodimerization, 18 supramolecular catalysis, 19 inhibition and disintegration of amyloid brils for therapeutics, 20 radionuclide separation, 21 construction of supramolecular assemblies, 22,23 and to modulate photophysical properties 10,24 for several cationic pyridinium or viologen derivatives. 6,10,18,[24][25][26][27][28][29] Inspired from these earlier reports, we describe optical absorption and emission properties of a cationic pyridinium derivative [4-((1E,3E)-4-(4-(dimethylamino)phenyl)buta-1,3-dien-1-yl)-1-methylpyridin-1-ium (DABP)], in water in the absence and presence of CB7.…”