Trend of influenza vaccine Facebook posts in last 4 years: a content analysis

Gandhi, Chintan K.; Patel, Jayesh; Zhan, Xiang

doi:10.1016/j.ajic.2020.01.010

Cited by 24 publications

(19 citation statements)

References 19 publications

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“…In this regard, the widespread availability of information through online sources plays a significant role in the formation of attitudes [ 74 ]. Accordingly, in recent years, the role of Facebook as a source of pro and antivaccine information has also been analyzed [ 75 , 76 ]. Hence, in this area, social marketing has become especially important, in which activities are aimed at changing or maintaining the behavior of people for the benefit of individuals and society as a whole.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Melović

Stojanovic

Vulić

et al. 2020

IJERPH

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The aim of this paper was to investigate the level of influence of online media on the parents’ attitudes toward vaccination of children in three countries of the Western Balkans—Montenegro, Serbia, and Bosnia and Herzegovina, in order to use the potentials of this form of communication effectively and efficiently. Online media are a critical factor of influence on the formation of attitudes in many areas of modern society, which is why their proper use plays an important role in strengthening vaccine confidence and which may further contribute to improvement of public health. On the other side, having in mind the fact that communication is an integral part of marketing, it is clear that social marketing has an extremely important role regarding the analyzed topic, especially because of the fact that social marketing activities tend to change or maintain people’s behavior for the benefit of individuals and society as a whole. For the purpose of this research, a conceptual model was developed. Quantitative research was conducted online in the first quarter of 2020 using the survey method. Statistical analysis was applied to data collected from 1593 parents in the analyzed countries. The relevance of the hypotheses was tested using standard statistical tests, ANOVA test, eta coefficient, and logistic regression. The research showed that all analyzed variables from the model have a significant impact on the parents’ attitudes toward the vaccination of children and that they correlate with the degree of trust in vaccines. The results also approved that online media have a significant influence on the formation of parents’ attitudes toward the vaccination of children (obtained values of eta coefficient η2 = 0.216, η2 = 0.18, η2 = 0.167, η2 = 0.090, reliability Cronbach’s Alpha 0.892), which confirms the importance of the use of social marketing in order to direct communication properly and to strengthen the level of trust in vaccines. Additionally, the results of logistic regression showed that the following groups of parents are particularly vulnerable to the influence of online media on attitudes toward vaccines: women, parents of younger age (“millennials”), and parents who are in common law marriage, as well as parents who have more children. In addition, the results showed that there is no statistically significant difference in the attitudes of parents in the observed countries (η2 = 0.000, F = 0.85). Based on the results of the research, the authors suggest that decision makers should pay more attention to modern forms of online communication and social marketing in order to use their potential for improvement of public health, as well as avoid the harmful impact that certain forms of communication may have on the formation of attitudes and loss of confidence in vaccines. The findings provide an important contribution for public health policy makers to identify and understand properly the impact of online media and social marketing and thus to better adapt their initiatives to changes in modern society.

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Section: Discussionmentioning

confidence: 99%

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Melović

Stojanovic

Vulić

et al. 2020

IJERPH

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“…In recent years the Internet has emerged as an important source of information on vaccines as well. However, most of the available online vaccine information contains antivaccine content, and vaccine myths and harms are especially prevalent on the Internet and social networking sites 26‐29 . In fact, the use of the Internet as the primary source of healthcare information was associated with questioning the information accuracy and credibility of healthcare providers, professional organizations, and governmental health departments and in turn with decreased vaccination acceptance 5 …”

Section: Introductionmentioning

confidence: 99%

“…However, most of the available online vaccine information contains antivaccine content, and vaccine myths and harms are especially prevalent on the Internet and social networking sites. [26][27][28][29] In fact, the use of the Internet as the primary source of healthcare information was associated with questioning the information accuracy and credibility of healthcare providers, professional organizations, and governmental health departments and in turn with decreased vaccination acceptance. 5 The purpose of this study was to explore factors associated with individuals' perspectives on mandatory vaccination in Greece.…”

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confidence: 99%

Should vaccination be mandated? Individuals' perceptions on mandatory vaccination in Greece

Giannouchos

Steletou

Saridi

et al. 2021

Evaluation Clinical Practice

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Objectives The aim of this study was to explore factors that influence individuals' attitudes towards mandatory vaccination in Greece. Methods A nationally representative cross‐sectional telephone survey was conducted via a random multistage selection process in October 2019 in Greece. The survey was designed to obtain information about whether vaccination should be mandated or not among adults 18 years of age or older. A multivariable logistic regression model was used to estimate the association between individuals' sociodemographic, contextual and clinical characteristics, utilization, satisfaction, and trust in the healthcare system and providers and their preference over mandatory vaccination. Results A total of 901 participants fully completed the survey (response rate 90%‐901/1001). About 85% of the respondents supported mandatory vaccination. Individuals who used preventive services more often compared to those who never or rarely used such, those who reported increased trust in official healthcare authorities' guidelines and recommendations compared to those who reported no trust and those who had underage children living in the household were significantly more likely to support mandatory vaccination. No differences were observed for sociodemographic factors and mandatory vaccination support. Conclusion This survey revealed that most Greek citizens support mandatory vaccination, which was critically affected by the utilization of preventive services and trust in healthcare authorities. Our results suggest that healthcare policy interventions should promote mandatory vaccination through multi‐level initiatives to improve healthcare providers' and the general public's understanding of the value of vaccination.

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“…Concerns about vaccination have become a global phenomenon and led to the search for answers to the question, who has the greatest influence on the parental attitude toward vaccination-medical professionals, internet or family and social environment [6]. In recent years, the role of Facebook as a source of pro and antivaccine information has also been analyzed [7]. Another research on parents' attitudes toward vaccinating their children includes new methods of data collection via smartphones, which gives quick results with low data acquisition costs compared to traditional survey methods [8].…”

Section: Introductionmentioning

confidence: 99%

Who or What Influences the Individuals’ Decision-Making Process Regarding Vaccinations?

Czajka

Biłas

et al. 2020

IJERPH

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Thanks to vaccines, many people are not exposed to the risks associated with vaccine-preventable diseases (VPDs). This, however, results in growing popularity of antivaccine movements and affects global and local epidemiological situation. Vaccine hesitancy has become a significant problem not only for epidemiologists but also for practitioners. Fortunately, the hesitant group seems to be vulnerable to intervention, and studies indicate that these patients can be persuaded to undergo vaccinations. The aim of the present study was to determine the factors most strongly affecting vaccination-related attitudes and decisions. An anonymous, self-administered survey consisting of demographic data and single select multiple-choice questions regarding vaccination was conducted. The voluntary study included secondary school pupils, medical and nonmedical students, healthcare professionals, hospital and clinic patients as well as parents. A total of 7950 survey forms were distributed between January 2018 and June 2019 in south-eastern Poland. A total of 6432 respondents (80.2%) completed a questionnaire that was eligible for analysis. The positive attitude toward vaccination was significantly affected by older age, by the fact of obtaining information on vaccinations from a physician, this information’s higher quality (assessed in school grade scale), higher level of knowledge on vaccines and by the fact of denying the association between vaccination and autism in children (p < 0.001). The probability of supporting vaccinations was almost eight-fold lower among respondents believing the vaccine–autism relationship. Chance of supporting vaccination doubled in the group with a higher knowledge level. The individuals not provided with expert information on vaccination were twice as often unconvinced. Age, education and having children significantly affected the attitude toward influenza immunization (p < 0.001). Older, better educated respondents and those having children were more positive about vaccinations. The medical community still exert decisive effects on attitudes toward vaccinations. High-quality information provided by them is of great importance. Skillful and competent provision of evidence-based information disproving the myth about vaccine–autism connection and proper education of medical staff is essential in molding positive attitudes toward vaccinations.

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Trend of influenza vaccine Facebook posts in last 4 years: a content analysis

Cited by 24 publications

References 19 publications

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Should vaccination be mandated? Individuals' perceptions on mandatory vaccination in Greece

Who or What Influences the Individuals’ Decision-Making Process Regarding Vaccinations?

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