Transparency ideals in online PR: between dialogue, control and authenticity
Philip Wamprechtsamer
Abstract:PurposeThis paper aims to systematically unpack the ideal of organizational transparency by tracing the concept's origins in the era of Enlightenment. Based on a genealogical reconstruction, the article explores different transparency understandings in key areas of online public relations (PR) and discusses the opportunities and challenges they present for the field.Design/methodology/approachThis is a conceptual paper that unfolds a genealogical reconstruction to uncover different transparency ideals of moder… Show more
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