Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus

Bu, Xiangzhi; Nguyen, Hoang Viet; Nguyen, Quang Huy; Chen, Chia-Pin; Chou, Tsung Piao

doi:10.3390/su12187549

Cited by 4 publications

(1 citation statement)

References 59 publications

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“…At the national level, we face a serious challenge with the "Health-Nutrition-Well-Being" trend that asks for rapid adaptation to the new thinking about the synergy between social returns, business success, and better quality of life [35]. Healthy eating is associated with the consumption of different types of foods, among which TFs [36]. In general, in Europe, and Romanian is no exception, TFs are seen as part of the European culture, identity, and heritage and they contribute to the sustainable development of the rural area [26].…”

Section: Traditional Foods In the National Contextmentioning

confidence: 99%

Traditional Foods at the Click of a Button: The Preference for the Online Purchase of Romanian Traditional Foods during the COVID-19 Pandemic

et al. 2020

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The 2020 quarantine demonstrated that online food purchase has become one of the main protagonists of the pandemic. The present study valued the Internet as a mediator between producers and consumers with the power to create new demand for Romanian traditional food during the COVID-19 crisis. Authors aimed at carrying out an exploratory research about the online purchase of traditional foods (TFs). Within this context, the study, firstly, outlines the meaning of traditional foods in the Romanian consumers’ minds and, secondly, it identifies the variables that can predict the preference for the online purchase of TFs during the COVID-19 pandemic. An online survey was carried out to investigate the Romanian consumers’ perceptions (n = 223) of TFs and online purchase of TFs during the COVID-19 pandemic. Binary logistic regression tested the relationship between the preference for the online purchase of TFS (vs. in-store) and seven perceived characteristics of TFs. Results show that the preference for the online purchase of TFs during the COVID-19 pandemic can be predicted by five variables—“TFs taste”; “Effect of TFs consumption on health during the COVID-19 pandemic”; “Effect of online TFs purchase on health during the COVID-19 pandemic”; “How cheap/expensive is to buy TFS online during the COVID-19 pandemic”; and “Easiness to purchase TFS online during the COVID-19 pandemic”. It was concluded that TFs have to claim their place within this digitized landscape by finding the balance between old and new, between preferences for foods taste passed through generations and new life lifestyles at 5G speed.

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Section: Traditional Foods In the National Contextmentioning

confidence: 99%

Traditional Foods at the Click of a Button: The Preference for the Online Purchase of Romanian Traditional Foods during the COVID-19 Pandemic

et al. 2020

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Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?

Amarullah

Handriana

2022

Journal of International Consumer Marketing

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Healthy Eating Index and Lipid Profile of Franchised Fast-Food Consumers in Nigeria

Uthman-Akinhanmi¹,

Akinola²,

Bolajoko³

et al. 2022

IJND

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Humans need food throughout life, while all foods provide essential nutrients and energy and when consumed leads to healthy growth and development and in another way, it may lead to disorders and diseases. To assess the healthy eating index, the lipid profile of fast-food consumers in Nigeria using Lagos State as a case study. The study was aimed to find the frequency of fast-food consumption to traditional food, relationship between fast food consumption and Healthy Eating Index (HEI), relationship between HEI and blood pressure and effect of HEI on lipid profile. A cross-sectional study was carried out on a sample of people patronizing franchised fast food in Nigeria using one of the highly populated industrial states, Lagos. Three hundred subjects (male and female) no less than age 12 years, using a simple random sampling method considering ten local governments in the State. The subjects on a specific diet, suffering from any disease were not considered for the study as exclusion criteria. Questionnaires contained different sections, socio-demographic characteristics, measurement of anthropometric, lifestyle history of diseases and frequency of fast-food consumption were used. The study showed that while many respondents (42.75%) consume fast food daily, no significant difference existed between HEI and fast-food consumers, a significant difference occurred in the variables used for HEI and lipid profile, except in HDL. The study also showed no significant difference between the blood pressure of respondents and fast-food consumption. Good quality diet has a positive effect on human health.

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Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus

Cited by 4 publications

References 59 publications

Traditional Foods at the Click of a Button: The Preference for the Online Purchase of Romanian Traditional Foods during the COVID-19 Pandemic

Traditional Foods at the Click of a Button: The Preference for the Online Purchase of Romanian Traditional Foods during the COVID-19 Pandemic

Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?

Healthy Eating Index and Lipid Profile of Franchised Fast-Food Consumers in Nigeria

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