2020
DOI: 10.25136/2409-868x.2020.4.29890
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Ol'ga Aleksandrovna Sutyagina

Abstract: The object of this research is the entrepreneurial activity of Siberian merchants. The subjects is the advertisements placed in the “Siberian Newspaper” as a reflection of professional activity of Siberian entrepreneurs. The goal consists in the analysis of information contents of the advertisements, determine the peculiarities and main types of merchant advertising. The article reveals the key advertising providers, as well as marketing strategies applied by the merchants for sales incre…

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