Abstract:Creating a positive image is one of the most important activities undertaken not only by enterprises, but also by territorial units. Cities and regions can see the need to create and maintain a good image as an important factor of competitive advantage facilitating opportunities for dynamic development. Nowadays, the most active in this respect are large urban centers which are managed in a creative way, and a good image, which is their most important intangible asset, definitely facilitates competition in inc… Show more
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