Towards the creation of a profile of the information privacy aware user through a systematic literature review of information privacy awareness

Soumelidou, Aikaterini; Tsohou, Aggeliki

doi:10.1016/j.tele.2021.101592

Cited by 19 publications

(9 citation statements)

References 51 publications

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“…On the other side, they feel that (mean 3.66) they are unable to receive reimbursement from mobile marketers when a financial error occurs. The results are in line with those of other research on risk-taking and information-sharing decisions found in (interactive) marketing and computer-based information systems (Soumelidou & Tsohou, 2021). A trade-off examination of the risks and advantages of disclosing particular data to others, the socalled privacy calculus is the focus of Wu, Vitak and Zimmer (2020) interdisciplinary assessment.…”

Section: Risksupporting

confidence: 84%

Examining the Perspectives of University Students Towards Mobile Advertising and Marketing: A Review

Yanyan

ChangDa

Bhaumik

2023

AJMT

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This study set out to investigate how students at China's Xiamen University felt about mobile advertising. In addition to determining whether or not college students have a favourable opinion of mobile and SMS advertising, the study seeks to understand the challenges students faced and the concepts they understood from a pedagogical perspective. Using a sampling strategy based on convenience, data were obtained from 98 different pupils. Students' negative attitudes toward mobile advertising and their belief that it diminishes the quality of education are the study's most important findings. The research concluded that China Unicom should start using permission marketing to protect its users from being disturbed and that mobile marketers should better segment their client bases to avoid sending customers communications that are not relevant to them.

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Section: Risksupporting

confidence: 84%

Examining the Perspectives of University Students Towards Mobile Advertising and Marketing: A Review

Yanyan

ChangDa

Bhaumik

2023

AJMT

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“…This result stands in direct contrast to other prior research (Youn, 2009; Tang et al ., 2008; Xu et al ., 2012) which reported that privacy protection ensured by governmental regulations makes individuals believe that companies will protect their personal data flows, leading to a greater perceived control over their personal data. Another plausible explanation for this negative link that despite regulatory efforts to enhance consumer control over personal data, users are still misinformed about the regulations intended to regulate personal data access, processing and uses (Maier et al ., 2023; Kardos, 2021; Soumelidou and Tsohou, 2021). Nonetheless, this result should be interpreted with caution.…”

Section: Discussionmentioning

confidence: 99%

Online privacy literacy and users' information privacy empowerment: the case of GDPR in Europe

Prince,

Omrani,

Schiavone

2024

ITP

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PurposeResearch on online user privacy shows that empirical evidence on how privacy literacy relates to users' information privacy empowerment is missing. To fill this gap, this paper investigated the respective influence of two primary dimensions of online privacy literacy – namely declarative and procedural knowledge – on online users' information privacy empowerment.Design/methodology/approachAn empirical analysis is conducted using a dataset collected in Europe. This survey was conducted in 2019 among 27,524 representative respondents of the European population.FindingsThe main results show that users' procedural knowledge is positively linked to users' privacy empowerment. The relationship between users' declarative knowledge and users' privacy empowerment is partially supported. While greater awareness about firms and organizations practices in terms of data collections and further uses conditions was found to be significantly associated with increased users' privacy empowerment, unpredictably, results revealed that the awareness about the GDPR and user’s privacy empowerment are negatively associated. The empirical findings reveal also that greater online privacy literacy is associated with heightened users' information privacy empowerment.Originality/valueWhile few advanced studies made systematic efforts to measure changes occurred on websites since the GDPR enforcement, it remains unclear, however, how individuals perceive, understand and apply the GDPR rights/guarantees and their likelihood to strengthen users' information privacy control. Therefore, this paper contributes empirically to understanding how online users' privacy literacy shaped by both users' declarative and procedural knowledge is likely to affect users' information privacy empowerment. The study empirically investigates the effectiveness of the GDPR in raising users' information privacy empowerment from user-based perspective. Results stress the importance of greater transparency of data tracking and processing decisions made by online businesses and services to strengthen users' control over information privacy. Study findings also put emphasis on the crucial need for more educational efforts to raise users' awareness about the GDPR rights/guarantees related to data protection. Empirical findings also show that users who are more likely to adopt self-protective approaches to reinforce personal data privacy are more likely to perceive greater control over personal data. A broad implication of this finding for practitioners and E-businesses stresses the need for empowering users with adequate privacy protection tools to ensure more confidential transactions.

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“…Users are roughly distributed equally among major Information Privacy Awareness categories [36], thus for each node in the datasets, we independently and uniformly at random chose a false-positive rate from the set {2 −l } 7 l=1 . Note that the most efficient FMD scheme only supports false-positive rates of the form 2 −l .…”

Section: Discussionmentioning

confidence: 99%

The Effect of False Positives: Why Fuzzy Message Detection Leads to Fuzzy Privacy Guarantees?

Seres¹,

Pejó²,

Burcsi³

2021

Preprint

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Fuzzy Message Detection (FMD) is a recent cryptographic primitive invented by Beck et al. (CCS'21) where an untrusted server performs coarse message filtering for its clients in a recipient-anonymous way. In FMD -besides the true positive messages -the clients download from the server their cover messages determined by their falsepositive detection rates. What is more, within FMD, the server cannot distinguish between genuine and cover traffic. In this paper, we formally analyze the privacy guarantees of FMD from four different angles. First, we evaluate what privacy provisions are offered by FMD. We found that FMD does not provide relationship anonymity without additional cryptographic techniques protecting the senders' identities. Moreover, FMD only provides a reasonable degree of recipient unlinkability when users apply considerable false-positive rates, and concurrently there is significant traffic. Second, we perform a differential privacy (DP) analysis and coin a relaxed DP definition to capture the privacy guarantees FMD yields. Third, we study FMD through a game-theoretic lens and argue why FMD is not sustainable without altruistic users. Finally, we simulate FMD on real-world communication data. Our theoretical and empirical results assist FMD users to adequately select their false-positive detection rates for various applications with given privacy requirements.

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Towards the creation of a profile of the information privacy aware user through a systematic literature review of information privacy awareness

Cited by 19 publications

References 51 publications

Examining the Perspectives of University Students Towards Mobile Advertising and Marketing: A Review

Examining the Perspectives of University Students Towards Mobile Advertising and Marketing: A Review

Online privacy literacy and users' information privacy empowerment: the case of GDPR in Europe

The Effect of False Positives: Why Fuzzy Message Detection Leads to Fuzzy Privacy Guarantees?

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