2008
DOI: 10.1111/j.1467-9280.2008.02077.x
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Toward a Physiology of Dual-Process Reasoning and Judgment: Lemonade, Willpower, and Expensive Rule-Based Analysis

Abstract: This experiment used the attraction effect to test the hypothesis that ingestion of sugar can reduce reliance on intuitive, heuristic-based decision making. In the attraction effect, a difficult choice between two options is swayed by the presence of a seemingly irrelevant "decoy" option. We replicated this effect and the finding that the effect increases when people have depleted their mental resources performing a previous self-control task. Our hypothesis was based on the assumption that effortful processes… Show more

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Cited by 255 publications
(195 citation statements)
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“…These findings are attributed to the depletion of glucose by both tasks, resulting in a shortage of resources to complete both of them efficiently (see e.g. Gaillot et al, 2007;Masicampo and Baumeister, 2008). This echoes our theory and exemplifies the mechanism we outline.…”
Section: Introductionsupporting
confidence: 68%
See 1 more Smart Citation
“…These findings are attributed to the depletion of glucose by both tasks, resulting in a shortage of resources to complete both of them efficiently (see e.g. Gaillot et al, 2007;Masicampo and Baumeister, 2008). This echoes our theory and exemplifies the mechanism we outline.…”
Section: Introductionsupporting
confidence: 68%
“…Figure 3 represents the expected utility of CES as a function of r under four different mechanisms: (i) First-best (Full Information), (ii) Second-best (Mechanism M), (iii) Priority to i, and (iv) Priority to 0. 21 19 This comparative statics is consistent with experiments in which subjects have to exercise self control and make effortful choices after drinking lemonade containing either glucose or a substitute (Masicampo and Baumeister (2008)). Performance was significantly higher for subjects who drank glucose suggesting the positive effect of extra resources in the bloodstream.…”
Section: Proposition 2 (Comparative Statics)supporting
confidence: 62%
“…Participants in the nondepletion condition were not given specific instructions about the words. This depletion task has been used successfully in past research to deplete self-regulatory resources (e.g., DeWall, Baumeister, Mead, & Vohs, 2011;Masicampo & Baumeister, 2008). Following the depletion manipulation, participants completed the Brief Mood Introspection Scale (BMIS; Mayer & Gaschke, 1988) to provide a measure of mood and arousal.…”
Section: Methodsmentioning
confidence: 99%
“…Cognitive control manipulation consisted of an overriding task (Schmeichel, 2007) shown to impair cognitive control (Masicampo & Baumeister, 2008). Participants wrote an essay about their daily life and were asked to avoid using either A and N (cognitive control impaired) or X and Y (cognitive control not impaired).…”
Section: Methodsmentioning
confidence: 99%