This paper conceptually explores the existing IT governance literature and reveals that the concept remains an evolving and 'murky' phenomenon. Specifically, it highlights that as IT governance continues to evolve, it emerges in ever-new forms with increasing complexity and confusion. This is especially true, when studying the various differing definitions and terms applied within current literature and the nature and breadth of discussion. Even more so, when taking into account the whirlpool of standards and best practices currently operating within this domain. All of this leads to a lack of clarity, having the potential to confuse and possibly impede useful development and research in the field. Using content analysis, argumentation and modelling, this paper sets out to review and model a possible reform to the IT governance landscape. Hereby, it aims to offer much-needed clarity, provide a frame of reference and guide future research in the field.