“…Researchers agree that cultural values influence an individual's consumption behavior (Woodside, Hsu, & Marshall, 2011) and travel considerations (Reisinger, 2009). The meanings that tourists give to a destination are derived not only from their personal characteristics and experiences, but also from the values of their culture (Nicoletta & Servidio, 2012;Tasci & Gartner, 2007). Tourists visit a destination with a set of assumptions created by the interaction of the visitor's own cultural background and their understanding of the historical and cultural significance of the location (Nicoletta & Servidio, 2012;Obenour, 2004;Seddighi, Nuttall, & Theocharous, 2001;Snepenger et al, 2007).…”