“…Although tourists and the tourism industry usually are supportive of the codes (Muloin, 1998;Curtin et al, 2009) the codes have not always appeared to work as intended when their use and effect have been monitored (Garrod and Fennell, 2004;Quiros, 2007). One reason for this is that codes of conduct are often ontological, banning "wrong" behaviour without explaining why (Orams, 1996a(Orams, , 1996bGrant, 2000;Hughey et al, 2004).…”